The crisp lines of this sewing machine mark a departure from the organic appearance of most sewing machines on the market. The clean, compact design developed with ease of storage in mind is highly appealing to men and women alike. As the need to cut costs has made it tricky to spend much on the external appearance, the exquisite textural properties of raised bumps and glossy elements have been used effectively to create a sharper, lighter form. The effortlessness with which it can be set up when needed and the sense of security provided by being able to refer to video instructions on a smartphone mean that this item has, at a stroke, lowered the hurdles that have made sewing so daunting for beginners. It would be fair to describe it as a groundbreaking sewing machine that broadens the base of the handcrafting market.