Year awarded
Special Award
Company Info


GOOD DESIGN|グッドフォーカス賞[防災・復興デザイン]

Award-winning item
Disaster prevention [ITSUMO MOSHIMO Portable kit / ITSUMO MOSHIMO Go kit / ITSUMO MOSHIMO Home kit]
Business Owner
Ryohin Keikaku Co.,Ltd.
Emergency supplies
Ryohin Keikaku Co.,Ltd. (Japan)
Award Number
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.


Under the name 'ITSUMONOMOSHIMO', MUJI has been raising the awareness of everyday disaster prevention through food, clothing and housing since 2008. Everyday behaviours have been re-examined and disaster prevention sets have been developed with the themes 'portable', 'go' and 'home', which aim to make disaster prevention easier to incorporate into our daily lives.


Mebuki Nagasawa, Social Good Business Unit MUJI Laboratory for Living/ Tomohiko Tamura, HR & General Affairs Division, General Affairs Department, Ryohin Keikaku Co., Ltd.


Hiroko Miyao, Satoshi Otomo, Household Designing, Household Division/ Akira Honda, Household Division, Ryohin Keikaku Co., Ltd. + PLUS ARTS NPO


Yoshihiro Kataoka, Nozomu Murata, Satoshi Shimizu, Akira Kato, Household Designing, Household Division, Ryohin Keikaku Co., Ltd. + Bunpei Ginza

More information

Already on the market


With disasters such as typhoons, earthquakes, and torrential rain seemingly an everyday occurrence, disaster preparedness goods are growing in importance in present-day Japan. This fresh take on disaster preparedness enables consumers to customize their own kits by purchasing products sold as everyday items at Muji stores to use as disaster preparedness goods. Precisely because they are intended for use only in emergencies, conventional disaster preparedness goods tend to have designs that evoke a sense of crisis, but now that disasters have become so frequent, being able to use items similar to those used in ordinary life in an emergency as well helps to promote a calmer mindset. Even the cardboard packaging blends into the background if left in one’s living space, which we appreciated as an element that accorded with the concept of making the extraordinary ordinary.

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