GOOD DESIGN AWARD

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Special Award
Company Info

2019

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Demand Responsive Transport [choisoko]
Business Owner
AISIN SEIKI Co.,Ltd. / Sugi Pharmacy Co., Ltd.
Category
09-12 Transportation system and service (logistics / physical distribution)
Company
AISIN SEIKI Co.,Ltd. (Japan)
Award Number
19G090676
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

This is a transportation system for the elderly and inconvenient people. Users make reservations over the phone and then move from the nearest station to another station. This traffic is routed optimally by the system. Arrival stations will be installed in sponsors and public facilities. Aisin Seiki and Sugi Pharmacy operate this transportation system. We are currently conducting experiments in Toyoake City. In the future, this system will be expanded nationwide.

Producer

Yasuo Ozawa, AISIN SEIKI Co., Ltd. + Katsunori Sugiura, Sugi Pharmacy Co., Ltd. + Koji Hirano, idealShip ltd.

Director

Hiromi Kato, AISIN SEIKI Co., Ltd. + Makoto Kasai, Sugi Pharmacy Co., Ltd.

Designer

Koji Hirano, idealShip ltd. + Shoji Koga, Koga Software Co., Ltd.

株式会社idealShip 代表取締役 平野幸司, コガソフトウェア株式会社 代表取締役 古賀詳二

More information

https://www.choisoko.jp

Already in service/use
2019/4

Evaluation

This proposes a new style of demand-responsive transport by inviting destination facilities to join as sponsors to increase efficiency and financial viability by only making stops when necessary. You can tell that they have listened to the potential users' voices adopting a name that is easy to remember even for the elderly and a system that does not rely heavily on ICT. This approach is sure to bring a breath of fresh air into the dilapidated public transit system in rural areas.

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