GOOD DESIGN AWARD

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Special Award
Company Info

2019

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Cinema Lens [SUMIRE PRIME]
Business Owner
Canon Inc.
Category
07-04 Broadcast and sound equipment for professional use
Company
Canon Inc. (Japan)
Award Number
19G070413
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

PL mount single focus cinema lens series for video producers who want to depict rich videos using a shallow depth of field with a large format sensor. Using an original optical design, a soft video depiction is realized. Beautiful skin texture is realized in close-ups of human subjects. Deeply impressive scenes are expressed with emotional richness, with bokeh that melts into the background.

Producer

Masanori Yamada, Managing Executive Officer, Chief Executive, Image Solutions Business Operations, Canon Inc.

Director

Yoshifumi Ishikawa, Advisory Director, Senior General Manager, Design Center, Canon Inc.

Designer

Yoshihiro Miyazawa, Rumie Ito, Design Center, Canon Inc.

More information

https://cweb.canon.jp/cinema-eos/lineup/index.html#sumire-prime

Market release pending
2019/6

Evaluation

In many cases, vintage lenses are used in cinematography to softly capture the actors' facial expressions. However, vintage lenses are deteriorating by the minute, making it a challenge to secure them for filming. This series of cinematic lenses has been optically designed using up-to-date technology to enable new soft expressions and consistently promise cinematographers a unique nuanced depiction. While the biggest advantage is that the size is no larger than an ordinary lens, the gear positioning and front diameter are kept the same across the focal range of the series. This product is a highly reliable and perfected "tool" with easy-to-read indicator markings even in a dimmed setting or for side viewing and uniform design appearance.

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