GOOD DESIGN AWARD

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Award-winning item: Direct Drive Turntable System [Technics SL-1200MK7]
Business Owner: Panasonic Corporation
Category: 03-06 Audio equipment and music instruments
Company: Panasonic Corporation (Japan)
Award Number: 19G030197
Outline of Good Design Award winners: Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: The latest model of the SL-1200MK series, which has supported the DJ culture since its early days, demonstrates sublime turntable performance and functions based on technologies developed with Hi-Fi audio, inheriting the operational feel long desired by DJs. It has replay and custom functions that enable a wide range of DJ performances and a matte black design to set the mood for DJ booths.
Producer: Michiko Ogawa, Appliances Company, Panasonic Corporation
Director: Yoichi Tanimura, Design Center, Appliances Company, Panasonic Corporation
Designer: Ryoichi Yagi, Design Center, Appliances Company, Panasonic Corporation
More information: http://jp.technics.com/products/1200mk7/
Market release pending: 2019/5/24

Evaluation

For the first time in over a decade, this latest model has given an update on the classic turntable that is indispensable for DJ-ing. In addition to incorporating new functions, it has refined various features while maintaining the existing product image. This presents a great example for updating a product. Making improvements to the specifications for detailed and complex parts, which was not possible with the previous model, and adopting an all-black look, the overall design has been updated significantly. It is also commendable that the price is kept reasonable by reviewing the manufacturing process while still succeeding the legendary craftsmanship.