GOOD DESIGN AWARD

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Special Award
Company Info

2019

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Nail Clipper [suwada nail clipper]
Business Owner
SUWADA Blacksmith Works, Inc.
Category
01-04 Sanitary goods
Company
SUWADA Blacksmith Works, Inc. (Japan)
Award Number
19G010055
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The new nail clippers have made it possible for us to sharpen and repair the both blades. Improved greatly for easy nail-cutting from existing products. Long product life promised with maintenance servise. Designed for using stably and cutting hand nails to look more beautiful.

Producer

Tomoyuki Kobayashi, CEO, SUWADA Blacksmith Works, Inc.

Director

Tomoyuki Kobayashi, CEO, SUWADA Blacksmith Works, Inc.

Designer

Tatsuro Miura, Development section, Blacksmith Works, Inc.

Market release pending
2020/3

Evaluation

Even with products like nail clippers that seem to have reached the maturity stage, there is still possibility for development that improves upon the usability and changes the users' way of thinking and consumer behavior. Instead of the conventional single bevel, Suwada Nail Clippers are equipped with double-edged blade to provide a clean cut. The hinge structure introduced to the clippers to make double-edged blade enables the clippers to open up, making it possible to sharpen the clippers when they become dull. This involves excellent technological competence and accuracy. Resharpening of the clippers are offered for 1,000 yen, which includes shipping charges, reflecting the company's support system that encourages the customers to use the quality tool for a long time. Such stance was positively evaluated by the judges. In addition to leaving beautiful edges, the clippers give the users to prize and cherish the tool for years to come.

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