GOOD DESIGN AWARD

Close
Keyword
Year awarded
To
Special Award
Company Info

2018

Good Design Award

Award-winning item
GrabThai [GrabThai]
Business Owner
Prompt Partners
Category
Packaging services for the general public
Company
Prompt Partners (Thailand)
Award Number
18TH01330
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

GrabThai is a Thai food brand, such as sauce, curry paste, herb and spice, snack etc. They sale at asian store in UK and want to expand market to another country in the world. We re-design the brand identity by choose the rubber band that Thai people use for bind a food plastic bag to present " the local Thai street food & authentic". We set a new key visual for packaging design that came up with the story of Thai traditional food packaging to help the brand re-introduce itself to the international market.

Producer

Somchana Kangwarnjit

Director

Nonpakorn Thiapairat

Designer

Chalayoot Komolnimi

Already in service/use
2018/3

Evaluation

Food stands are indispensable to Thailand's capital, Bangkok. When taking out food, it is traditionally common practice to hand the food in a plastic bag. That unique Thai package was stylishly visualized in the package of a cooking set that has expanded internationally. It can be said to be a socially meaningful design that is proud of its identity and that attitude was put into the design.

Back to top