GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2018

Good Design Award

Award-winning item
Fashion Apparel and textile [Mae Fah Luang s/ s18]
Business Owner
Mae Fah Luang Foundation under Royal Patronage
Category
Clothing
Company
Mae Fah Luang Foundation under Royal Patronage (Thailand)
Award Number
18TH01318
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Mae Fah Luang s/s18 Ready-to-Wear Collection was created for the modern urban woman who enjoys the comfort of natural fibres, loose fitting mix-and-match items that have a minimalized tribal look. They combine the artisanal craftsmanship of the ethnic groups in northern Thailand with refined contemporary urbanism to create a collection that is modern and functional, yet classic and timeless. The collection is built upon traditional natural textiles woven on traditional handlooms by the villagers of Doi Tung.

Producer

Mom Luang Dispanadda Diskul

Director

Khunying Puangroi Diskul Na Ayudhaya

Designer

Dr. Kris Yensudchai

More information

https://www.doitung.com/en/lifestyle.php

Already in service/use
2018/5/1

Evaluation

The Mae Fah Luang fashion line is part of the Doi Tung brand and part of a royal project developed as a sustainable business for a traditional industry in the entire region of Chiang Rai, a city in Northern Thailand. It has received much acclaim internationally for its high quality. In addition to the carefully handwoven work using natural materials, the textiles and clothing have a very modern design, succeeding in displaying Thailand's high creativity domestically and internationally and also receiving praise for playing a big role in creating jobs in the region, as well as in environmental conservation.

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