GOOD DESIGN AWARD

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2018

GOOD DESIGN|グッドデザイン・ベスト100

受賞対象名
Xmas' T (RE) e Nursery [AaaM Architects]
事業主体名
AaaM Architects
分類
社会貢献活動
受賞企業
AaaM Architects (Hong Kong)
受賞番号
18G161281
受賞概要
2018年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The project took a socially engaging approach to convey an environmental message through a temporary installation.In lieu of gigantic installations common in Hong Kong in the Xmas season,36 Xmas' trees of humane scale made up by 16000 recycled paper drink cartons,with the participation of over 1600 primary students and thousands of public, formed an Xmas tree nursery. Reconceptualizing Xmas trees from festive consumerism icon back to one of sharing and respect for the environment,the Xmas trees planted lasting environmental awareness and initiate recycling habit in modern city living.

プロデューサー

PMQ Management Company Ltd (Client)

ディレクター

Shuyan Chan, Kevin Siu, Bob Pang (AaaM Architects)

デザイナー

Shuyan Chan, Kevin Siu, Bob Pang, Sherman Sun, Oscar Yan, Arnold Wong (AaaM Architects)

(From left to right) :Shuyan Chan, Bob Pang, Kevin Siu

詳細情報

http://www.pmq.org.hk/junglealltheway/en/index.html

利用開始
2017年12月
設置場所

Hong Kong

受賞対象の詳細

デザインコンセプト

Radical Transformation of 16 000 Recycled Drink Cartons to Xmas' T(RE)e Nursery.

背景

During last year Christmas, AaaM rethought the temporary installations not as a decorative end product, but as a catalytic instrument in both material and ideological terms among the waste recycling process and its education to achieve true sustainability. Largely made from trees to paper and added with plastic and aluminum, the paper drink cartons were flattened, folded and reborn as a Christmas tree, re-conceptualizing this symbol of modern festive consumerism back to one of gathering, sharing and respect for the environment. The reality and necessity for public participation in order to bring true changes and awareness laid the root for the concept of a nursery forest, where it was spatialized for social interactions and engaging experience to take place.

デザイナーの想い

The 16000 number of drink cartons were recycled by local primary schools over the past few years and over 1600 primary students participated in the making of the trees. Public visitors were encouraged to participate in the recycling process and take part in the growing of the Xmas trees. All materials will go back into recycling process after the exhibition while the initiated environment awareness would continue its propagation. Tree frames were transported to schools and communities as a carrier for the lasting recycling programme in the coming years. AAAM, abbreviating Architecture as a Medium, is a design and research studio believing in architectures power as a medium which all walks of life can engage and interact. This project is an example illustrating AAAM's belief.

仕様

Area: 473 sqm ; Installation Material: Recycled Drink Carton Box, Recycled Chip Boards made with Recycled Drink Carton ; Details: Total 36 number of Xmas' trees made with recycled drink carton, arranged as a huge Xmas' tree from top view on an open courtyard in PMQ (a design hub heritage building)

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https://www.facebook.com/aaamarchi/
AaaM Architects
AaaM Architects Facebook Platform
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審査委員の評価

まるで洗練された絵コンテのようなプロジェクトである。クリスマスツリーの装飾、児童らの環境に対する意識や認識、再生紙を使った飲料用カートン、苗木畑、リサイクルなど、一見無関係の出来事を巧みに結び付けて活用することで、意味深い全体像を生み出しているからだ。本プロジェクトは、時間を軸としたワークショップを伴うものであり、ワークショップはクリスマスシーズン前後のはるかに長い期間にわたって継続する可能性がある。その事実が参加者に大きな影響を与え、その公共性によって社会意識を高めることは間違いないだろう。

担当審査委員| 朝倉 重徳   齋藤 精一   鈴木 元   ドミニク・チェン   Huiming Tong   De Liu   Gary Chang  

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