Outline* The shown information is the one as of the awarded date and might has been changed.
Territorial branding project for the Swiss city of Lugano and its region, situated in the very south of Switzerland, right at the border with Italy and only 50 km away from Milan. With its mix of cultures it represents a very atypical destination within Switzerland: palm trees, olive oil, mediterranean weather and cuisine can all be found in a safe, quiet and efficient Swiss context. The brand essence that emerged from this context is "differently Swiss" which has been translated visually in an alteration of the Swiss flag to form the letter "L" for Lugano.
Caselli Strategic Design
- More information
- Already in service/use