GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

Award-winning item
Japanese Sake [X01]
Business Owner
SAWANOTSURU CO.,LTD.
Category
Packaging services for the general public
Company
Design Strategy Office, Yanmar Co.,Ltd. (Japan)
Award Number
18G131083
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Passionately wanting to change the way rice is cultivated in Japan, Sawanotsuru and Yanmar have teamed up to produce a new kind of rice for brewing sake. The project culminated in the debut of our first premium sake X01 with limited amount of only 4,000 bottles. As the supplier of the sake rice, Yanmar selected an optimal rice breed for sake production to provide Sawanotsuru with sake rice. The quality and price points meet Sawanotsuru's need for brewing sake. We have chosen to use black as the primary color to express the strong dry taste of the sake, and red as accent, to embody the enthusiasm of both companies. Modeled after the metal nameplates of Yanmar's products, X01 comes with a charm representing the specialty of the product more clearly than ordinary, conventional sake packages.

Producer

Yotaro Tsuchiya, President's Office Design Strategy Group, Yanmar Co.,Ltd.

Director

Mina Kaido, President's Office Design Strategy Group, Yanmar Co.,Ltd.

Designer

Maya Yamamoto, President's Office Design Strategy Group, Yanmar Co.,Ltd.

More information

http://www.sawanotsuru.co.jp/brand/x01/

Already on the market
2018/2/26
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