GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2018

GOOD DESIGN|グッドデザイン金賞

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Award-winning item
35mm Full-Frame Digital SLR Camera [PENTAX K-1 Upgrade Service]
Business Owner
Ricoh Co.,Ltd.
Category
Mobile phones, Cameras, Tablets
Company
Ricoh Company, Ltd. (Japan)
Award Number
18G050350
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

This is a service for owners of PENTAX K-1 (launched in April 2016). By replacing the main control board at a fee, features of the latest model PENTAX K-1 Mark II (launched in April 2018) can be added to the camera. This is the new form of offering in the next generation of "Monozukuri" (Making Things): Unlike a conventional changeover, the user can enjoy the same functions and capabilities as the newest model without having to let go of a camera that he is familiar with. Improved camera sensitivity and autofocus speed/followability. And new functions such as using slight fluctuations of the subject's position during hand-held shooting to create super-high-resolution images transform the camera into the most up-to-date model.

Producer

Shigeru Wakashiro, Digital Camera Business Division, Smart Vision Business Group, Ricoh Company, Ltd.

Director

Yuji Suzuki, Tomohiko Sasaki, Corporate Design Center, Intellectual Property Division, Ricoh Company, Ltd.

Designer

Akira Watanabe, Toshiya Inaba, Corporate Design Center, Intellectual Property Division, Ricoh Company, Ltd.

More information

http://www.ricoh-imaging.co.jp/japan/products/k-1/upgrade/index.html

Already in service/use
2018/5

Evaluation

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