GOOD DESIGN AWARD

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Special Award
Company Info

2018

Good Design Award

Award-winning item
Clova Mars [Clova]
Business Owner
LINE Corp.
Category
Audio epuipment and Music instruments
Company
LINE Corp. (South Korea)
Award Number
18G020151
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Mars is the smart translator earbuds and smart assistant system. In addition to listening to traditional music, simultaneous interpretation is possible. People can share the wireless earphone with each other and set the language in the app. So people can talk even though they speak different languages.

Producer

LINE Corp.

Director

James Kim

Designer

LINE Corp.

Market release pending
2018

Evaluation

It is normally used as an inner earphone for music, but if you open the smartphone app and share one earphone with another person, it becomes a tool that allows a conversation between two people speaking different languages. The idea is brilliant and causes a stir in the use of earphones, showing the possibility of it revolutionizing the future of communication tools. The gentle shape was also praised.

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