GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2017

Good Design Award

Award-winning item
Laundry Detergent [Pipper standard Laundry Detergent]
Business Owner
Equator Pure Nature Co.,Ltd.
Category
Food products and packaging
Company
Equator Pure Nature Co.,Ltd. (Thailand)
Award Number
17T001406
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Pipper Standard Laundry Detergent bottle was designed with a few concepts in mind. Firstly, the packaging must clearly indicate and show that the product is a natural product. Secondly, the design must give off the impression that the product is safe to use. Thirdly, the packaging must be attractive and friendly. Fourthly, the functionality of the product must be easy to use and comfortable. Fifthly, the packaging must be made from HDPE recycled plastic, matching the biodegradable product on the inside.

Producer

Equator Pure Nature Co.,Ltd.

Director

Peter N. Wainman

Designer

Mr. Bhatara Chirdchuen

More information

http://www.pipperstandard.com

Already in service/use
2014/9

Evaluation

This is a laundry detergent made from pineapple enzymes. The color scheme and shape of the packaging have been designed to provide a sense of the natural origins of the materials. Its slim proportions ensure that it does not take up much work space, with a big handle at the side for easy and firm grip. The cap serves also as a measuring cup and merges seamlessly with the body of the bottle, without any unnecessary projections or dips, creating a clean, elegant design. This product was also praised for its adherence to the use of natural materials, both in the packaging and its contents.

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