GOOD DESIGN AWARD

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2017

GOOD DESIGN|グッドデザイン賞

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受賞対象名
Architecture Exhibition and Events for Community [10-Most-Liked Hong Kong Architecture]
事業主体名
Hong Kong Architecture Centre
分類
地域・コミュニティづくり/社会貢献活動
受賞企業
HONG KONG ARCHITECTURE CENTRE (Hong Kong)
受賞番号
17G161376
受賞概要
2017年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

"10-Most-Liked Hong Kong Architecture" is a project created by the Hong Kong Architecture Centre for the heightening of the public's awareness to Hong Kong's own Architecture through Public Voting, Exhibition, Architecture Walks and Talks, Workshops for the Community, Student Ambassador Program, Book Publication, Digital Game, Award Ceremony to the 10-Most-Liked Hong Kong Architecture voted by the public. The project was launched in 2015 and further being commissioned to exhibit in Taipei and in Hong Kong International Airport Terminal 2 and Midfield Concourse (MFC) respectively.

プロデューサー

Raymond Fung, Corrin Chan

ディレクター

Tony Ip, Kevin Li, Tony Lam, Fanny Ang, Stephen Ip, Fung Siu Man, Joe Lui

デザイナー

Humphrey Wong, Sunny Wong, Allen Poon, Man Wong, Chan Yiu Hung, Laura Cozijnsen, Joshua Lau

詳細情報

http://www.10mostlikedarchitecture.hk/

利用開始
2015年1月
販売地域

国外市場向け

設置場所

Pacific Place, Admiralty, HK; Taipei Songshan Cultural and Creative Park; HK International Airport

受賞対象の詳細

デザインコンセプト

Like!HK Architecture. We need a new means of communication with the public about Architecture. The design needs to convey the complexity of the message through very simple and powerful visual icons.

背景

Architecture is an honest reflection of the era, of human's aspirations and ultimately the reflection of who we are. Architecture is a great entry point that we can gain a deeper understanding into the City, its People, its History and into Ourselves.' Hong Kong Architecture Centre has the mission of promoting Architecture to the public. The Centre would like to create an event that would catch the most of the public's attention. Instead of the traditional mode of talks and walks, it was our intention to create a new design that would be attractive to the general public, especially young people. We would also like to promote Hong Kong Architecture to tourists and to alert International interests through the Public Voting, Facebook and Social Media.

デザイナーの想い

It is the HKAC's wish to break through the conventional thinking and means of communication. We worked closely with young Architects and Graphic Designers, so that the project was able to connect with the public with an attractive design. We have created 100 icons for the 100 pieces of selected Hong Kong Architecture. New means of communications have been created: Archi-Cookies Workshop, Post-a-Sketch Facebook chain, Interactive Digital Game, 100 Architecture Icon Stamps. It has created a very clear and successful branding and identity. We wish the project would further continue as a 'Travelling' Exhibition that can both promote HK architecture and heighten one's awareness of their own architecture.

仕様

'10-Most-Liked Hong Kong Architecture' is a campaign that aims to enrich the general public's appreciation of the built environment, through public voting and a series of related events consisting of public lectures, guided tours, education & young people's events and an exhibition.

どこで購入できるか、
どこで見られるか

Hong Kong Architecture Centre, 19/F, One Hysan Avenue, Causeway Bay, Hong Kong
Hong Kong Architecture Centre
10-Most-Liked Hong Kong Architecture
10-Most-Liked Hong Kong Architecture

審査委員の評価

展示会、ツアー、講演、ワークショップ、出版物、ソーシャルメディア、さらには切手といった、多種多様な媒体を極めて独創的に活用することで、建築の伝統的な解釈・表現方法の枠を越える素晴らしいコンセプトである。本プロジェクトは、学生のアンバサダーへの起用や市民投票、地元や国際的な場での対談など、さまざまなセクターに属する一般市民の意見も生かしている。最終的に、単なる「10-Most-Liked Hong Kong Architecture(もっとも愛される香港の建築物 トップ10)」をはるかに超えた成果がもたらされたことは明らかであり、一般市民が建築と地域をより深く理解し、その良さを味わうための架け橋として機能している。

担当審査委員| 朝倉 重徳   Carl Liu   倉本 仁   Gary Chang   Hui ming Tong  

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