GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2017

Good Design Award

Award-winning item
character design [REEJI Shanghai Face Type]
Business Owner
Shanghai Ruixian Creative Design Co.,Ltd.
Category
Media and contents for commercial use, branding, and CI
Company
Shanghai Ruixian Creative Design Co.,Ltd. (China)
Award Number
17G131202
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

According to the standard of the Chinese character font, SHANGHAI FACE TYPE features a collection of more than 9000 characters. Individually, each character is a work of art. Take for example the character "hai", whose outline represents the coastline of the city and the inky strokes are the erosion of history.

Producer

FANG XIN

Director

YANG WEI

Designer

REEJI STUDIO

More information

http://www.reeji.com

Already on the market
2016/9

Evaluation

It won't be too surprising to learn that with the more than 9000 characters, it took a jaw-dropping period of more than 2 years to implement this face type based on nostalgic shanghai, a cultural wonderland into the Chinese Local culture It is highly commendable to adopt the use of fonts to link history and memory to everyday useTechnically, the font fulfills a very important task, that of the challenge of clarity and legibility, deservedly each character being a work of art as proposed and shared by the team behind this very time-consuming and in general a very inspiring body of work!

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