Outline* The shown information is the one as of the awarded date and might has been changed.
PRORIL transited from OEM pump to establishing its own brand for the international market. A new brand identity and English naming are developed for PRORIL along with a series of brand communication materials which creates a dynamic and professional brand image. The design concept of brand identity came from the theory of pumping which water flows up. Using such unique dynamic element to making it visually separated from its competitors, the representation of brand is variational yet consistent with its brand character.
Proril Pumps Corporation, Process Brand Evolution (Taiwan)
Xinhong Yeh (Brand Design), Peggy Chen (Brand Consultant)
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- Already on the market