GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2017

Good Design Award

Award-winning item
Corporate Identity and Branding [PRORIL PUMPS]
Business Owner
Industrial pump
Category
Media and contents for commercial use, branding, and CI
Company
Process Brand Evolution (Taiwan)
Award Number
17G131178
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

PRORIL transited from OEM pump to establishing its own brand for the international market. A new brand identity and English naming are developed for PRORIL along with a series of brand communication materials which creates a dynamic and professional brand image. The design concept of brand identity came from the theory of pumping which water flows up. Using such unique dynamic element to making it visually separated from its competitors, the representation of brand is variational yet consistent with its brand character.

Producer

Proril Pumps Corporation, Process Brand Evolution (Taiwan)

Director

Xinhong Yeh (Brand Design), Peggy Chen (Brand Consultant)

Designer

Xinhong Yeh

Xinhong Yeh

More information

http://www.proril.com/

Already on the market
2016/1/1

Evaluation

From the perspective of corporate identity, expressions of design are merely intended to be safe and secure, even evoking feelings of initial oldness. On the other hand, however, the appearance and attributes of the brand are well expressed. All visual extensions are unified and stable. For the owners of traditional industries, this is already an innovative change. It has the energy to attract the attention of peers, who will then think about their industry and plan according to the possibility of consolidation. This work is a visualization index of traditional industrial brands.

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