GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2017

Good Design Award

Award-winning item
BeanQ VI [ROOBO]
Business Owner
Intelligent Steward Co.,Ltd
Category
Publicity, advertisement and media contents
Company
Intelligent Steward Co.,Ltd (China)
Award Number
17G131177
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

BeanQ is an intelligent robot designed for children from 3 to 10. We consider target group, functional characteristics, industrial design and brand definition, referring to the basic shape of bean with rich color and cute design language in VI, and we had the concept of Pea Family. Using anthropomorphic expressions, giving vitality to the character, clarifying personality and special skills of each character, integrating closely with product functions, all of it increase brand recognition and make Pea Family become recognizable. It makes child know robot well and provides embodied experiences.

Producer

Intelligent Steward Co.,Ltd.

Director

Feizi Ye, Senior Design Director, ROOBO Design Center, Intelligent Steward Co.,Ltd.

Designer

Feizi Ye, Tingting Xue, Shengwen Long

Already on the market
2017/1/7

Evaluation

The publicity, advertisement and media contents for the BeanQ project is a perfect example of a successful campaign and branding exercise that fully explores the vivid identity of the pea family created As the end-user of this project would be the "very young adults", the overall system of graphics and colour scheme, symbols and imageries, are very well considered and implemented into the system, both highly effective and in the other hand, a very interactive dialogues with the young crowd...and at the same time, both fun and cute, in a positive sense without being too cliche

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