GOOD DESIGN AWARD

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Keyword
Year awarded
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Special Award
Company Info

2017

Good Design Best 100

Award-winning item
Interchangeable-lens Camera [ILCE-9]
Business Owner
Sony Imaging Products & Solutions Inc.
Category
Sound and video equipment
Company
Sony Corporation (Japan)
Sony Imaging Products & Solutions Inc. (Japan)
Award Number
17G050426
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Featuring the world's first full-frame (35-mm) stacked sensor with built-in memory, the α9 is a professional-grade mirrorless SLR that takes high-speed performance into a new dimension. In addition to snapping continuous shots with AF/AE tracking at 20 fps, the camera also eliminates viewfinder blackout. All that functionality comes in a small, lightweight package, giving professional photographers the operability and reliability they need in a convenient setup. Big SLRs used to be the norm in field photography—but the α9, with its range and expressive potential, redefines that assumption.

Producer

Sony Imaging Products & Solutions Inc.

Director

Yoshinori Yamada, Creative Center, Sony Corporation

Designer

Creative Center, Sony Corporation

Already on the market
2017/5
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