GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2017

Good Design Award

Award-winning item
WATCH [ULTRATIME 001]
Business Owner
PRODUCT DESIGN
Category
Personal accessories
Company
TODOT DESIGN (China)
Award Number
17G010017
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Ultratime 001 is our first timepiece design. We worked very hard to create a mind-blowing moment in our daily life. Thus we paid much attention to the details that makes ultratime 001 so different and distinctive. The irregular arrangement of the numerals is presented neatly on the hours and minutes discs separately.

Producer

REDEAR

Director

FEVER CHU, JAY CHAN, BOB LEI, PATRICK CHIO

Designer

FEVER CHU, JAY CHAN, BOB LEI, PATRICK CHIO

More information

http://www.ultra-works.com

Already on the market
2015/9/1

Evaluation

First of all, the quality of this watch is very measured; the combination of the outer cover of drawn metal and the leather belt enhances the sense of preciousness. The circular watch cover is relatively traditional, its proportion to the size of the dial of the watch and the width of the belt is enough to please the eyes, and we can see that it has been fine-tuned slowly over a long time. The biggest feature on the design is that the clock dial rotates in time, but the pointer does not move. On the two-layer rotary dial, the upper dial is "minute" and the lower is "hour." Such a way of reading time is very unique, and seems to take some time to get used to. If this product is evaluated with an inertial way of thinking about design and ease of use of the product, there will probably be many discussions and the necessity will be doubted. However, in terms of the design of a wristwatch, for which it is difficult to easily invent new patterns, we can see innovation in its visual impact. Moreover, the feeling that the time dashes centering on the goal line (printing pointer) is changing our feeling of frustration as constantly keeping track of time. We think that the reason for it to be awarded is the appropriate handling in design, sophistication, and new visual impact.

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