GOOD DESIGN AWARD

Keyword
Year awarded
To
Special Award
Company Info

2016

GOOD DESIGN|グッドデザイン金賞

(C)JDP All rights reserved.

Award-winning item
BOOK [TOKYO BOUSAI]
Principal implementing business
Disaster Prevention Div., Bureau of General Affairs, Tokyo Metropolitan Gov.+DENTSU INC.
Category
Publicity, advertisement and media contents
Company(Nationality)
DENTSU INC. (Japan)
NOSIGNER (Japan)
DENTSU TEC INC. (Japan)
TAKI CORPORATION (Japan)
BRAINSHIP.INC (Japan)
TransMedia Corp. (Japan)
YUTA OKAMURA (Japan)
Award Number
16G121038
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

TOKYO BOUSAI is the unprecedented and unique disaster preparedness project that dealt nothing with reinforcing infrastructures or buildings but with people's mind. It was a book distributed to every 7.5 million households in Tokyo for free. Packed with unique survival tips and knowledge made, edited and designed exclusively for Tokyoites. Pages were designed carefully to deliver this difficult issue to the readers. Some pages were shocking and some pages were entertaining. It provoked a nationwide awareness and made people prepared for the disaster. Protecting citizens by the power of design.

Producer

RYOSUKE SAKAKI, DENTSU INC.

Director

RYOSUKE SAKAKI, DENTSU INC. + EISUKE TACHIKAWA, NOSIGNER

Designer

RYOSUKE SAKAKI, NATSUKI MATSUURA, SATOMI TAKEDA (DENTSU INC.) + EISUKE TACHIKAWA, KAORI HASEGAWA, Andraditya D.R. (NOSIGNER) + YUTA OKAMURA

More information

http://www.bousai.metro.tokyo.jp/book/

都内750万世帯には無料配布。県外には有料販売。
2015/9/1
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