GOOD DESIGN AWARD

Keyword
Year awarded
To
Special Award
Company Info

2016

Good Design Award

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Award-winning item
Smart Toothbrush [GUM PLAY]
Principal implementing business
Sunstar Inc.
Category
Sanitary/Beauty/Health goods and medical equipment for home
Company(Nationality)
Sunstar Inc. (Japan)
PARTY (Japan)
Award Number
16G020083
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Toothbrushing. From "need" to "want." Brushing your teeth everyday is important for periodontal disease prevention. We developed G•U•M PLAY in response to the challenge of transforming the routine of toothbrushing from a chore to an entertainment. Brushing your teeth effectively while having fun, leads to not only healthy teeth and mouths, but healthy bodies as well. G•U•M PLAY is our proposal for a brand-new toothbrushing experience.

Producer

Sunstar Inc.

Director

Sunstar Inc. Naoki Ito, Jun Tanaka, Kimihiro Takano, Shigeyoshi Hayashi, Hiroshi Yamanaka, Kotaro Hamada, Kenta Watashima, PARTY + Yukio Hashiguchi, dentsu

Designer

Hidekuni Takano, Corporate Design, Sunstar Inc. + Keisuke Terashima, Miho Ishizuka, PARTY + Toyoshi Morioka, 1-10drive + Masato Imamura, 1-10design + Arata Kanbayashi, IMG SRC + Eiyo Ando, Salvo + Nao Tokui, Qosmo Inc.

More information

http://gumplay.jp

Already on the market
2016/4/18
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