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Toothbrushing. From "need" to "want." Brushing your teeth everyday is important for periodontal disease prevention. We developed G•U•M PLAY in response to the challenge of transforming the routine of toothbrushing from a chore to an entertainment. Brushing your teeth effectively while having fun, leads to not only healthy teeth and mouths, but healthy bodies as well. G•U•M PLAY is our proposal for a brand-new toothbrushing experience.
Sunstar Inc. Naoki Ito, Jun Tanaka, Kimihiro Takano, Shigeyoshi Hayashi, Hiroshi Yamanaka, Kotaro Hamada, Kenta Watashima, PARTY + Yukio Hashiguchi, dentsu
Hidekuni Takano, Corporate Design, Sunstar Inc. + Keisuke Terashima, Miho Ishizuka, PARTY + Toyoshi Morioka, 1-10drive + Masato Imamura, 1-10design + Arata Kanbayashi, IMG SRC + Eiyo Ando, Salvo + Nao Tokui, Qosmo Inc.
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