GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2015

Good Design Best 100

Award-winning item
Traffic Safety Campaign [TOKYO SMART DRIVER]
Business Owner
TOKYO SMART DRIVER PROJECT COMMITTEES
Category
Awareness improvement for individuals and public
Company
TOKYO SMART DRIVER (Japan)
Award Number
15G141221
Outline of Good Design Award winners
Outline of Good Design Award winners 2015

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"Smart Driver" is a social design initiative to reduce the number of traffic accidents on Metropolitan Expressway by promoting positive communication among the drivers under the slogan "Praise good driving rather than reproach bad driving." Since its launch in 2007, it has grown to have some 150,000 citizens, 159 corporations, and 37 local project groups actively participating nationwide, as of May 2015. An iconic model of this activity is a praising patrol car called "Home-Pato" that is on patrol day and night to praise and promote good drivers.

Producer

Kiyotaka Yamana, President/ Takeyuki Sanada, Producer, Scop, Inc.

Director

Junichiro Hayashi, Creative Director/ Director Yu Koyama, ORANGE AND PARTNERS CO., LTD.

Designer

Kundo Koyama, President, ORANGE AND PARTNERS CO., LTD. + Manabu Mizuno, President, good design company

発起人 小山薫堂

More information

http://www.smartdriver.jp

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2007/8/9
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