GOOD DESIGN AWARD

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Special Award
Company Info

2015

GOOD DESIGN|グッドデザイン金賞

Award-winning item
Interactive LED basketball court [Nike RISE]
Business Owner
Nike, Inc.
Category
Publicity, advertisement and media contents
Company
Rhizomatiks co.,ltd. (Japan)
AKQA inc. (United Kingdom)
Award Number
15G111104
Outline of Good Design Award winners
Outline of Good Design Award winners 2015

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Developed as part of the Nike Rise campaign—aimed at finding the next generation basketball talent in China, the “House of Mamba” was an interactive full size regulation basketball court that featured a LED floor with custom motion tracking technology. The complete system employed real time motion tracking and interactive visualizations that could be tailored to produce individual and team training programs. The result was a state of the art training facility that tested individual player’s ability and helped them become better athletes.

Producer

Duan Evans, AKQA + Seiichi Saito, Rhizomatiks

Director

Leslie Cheng, Will Battersby, Matt Bennett, Nick Townsend, Jenny Lam, AKQA + Douglas Diaz, Keitaro Shimizu, Rhizomatiks

Designer

Meeyee Foong, Carlos Matias, Jianwei Wong, AKQA + Satoshi Horii, You Tanaka, Yusuke Tomoto, Katsuhiko Harada, Rhizomatiks

More information

http://www.nike.com/cdp/rise/

実施日
2014/7
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