GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2015

Good Design Award

Award-winning item
insole [cclp]
Business Owner
BMZ
Category
Personal accessories
Company
BMZ (Japan)
Award Number
15G010049
Outline of Good Design Award winners
Outline of Good Design Award winners 2015

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

To ensure free movement of the foot during sports and other physical activities, it is essential that the medial arch be kept curved. However, conventional insoles have been incapable of bolstering the arch, which tends to sag due to fatigue. Now instead of directly working on the arch, BMZ focuses on the cuboid bone -- a bone located on the lateral side of the foot playing an important role in the biomechanics of the foot. In short, BMZ is a revolutionary functional insole that achieves both mobility and stability while maintaining the entire arch of the foot by supporting the cuboid bone.

Producer

Tsuyoshi Takahashi

Director

Yoshihisa Abe

Designer

Michio Anazawa

More information

http://bmz.jp

Already on the market
2015/4
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