GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2014

GOOD DESIGN|グッドデザイン賞

受賞対象名
WATCH [EDGE O2]
事業主体名
TITAN COMPANY LIMITED
分類
インド「インディアデザインマーク」との連携に基づく受賞
受賞企業
Titan Company Limited (India)
受賞番号
14I001244
受賞概要
2014年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

Titan Skeletal Edge O2 is the next level of watch launched by Titan Company Ltd. It is the slimmest and lightest titanium watch in the universe which is just 4 mm in thickness containing a 1.1 mm movement . Skeletal Edge O2 is a big leap forward towards the future as it is targeted for a contemporary youth by providing minimal yet stylish form. It has a clean, symmetric circular case in case construction, which is very balanced and perfectly represents the edge philosophy.

プロデューサー

TITAN COMPANY LIMITED

ディレクター

MAHENDRA CHAUHAN

デザイナー

MAHENDRA CHAUHAN

詳細情報

http://www.youtube.com/watch?v=1c_2If2sxUU

発売
2013年1月9日
価格

28,688Yen

販売地域

国外市場向け

設置場所

INDIA, SOUTH EAST ASIA

受賞対象の詳細

デザインコンセプト

O2 represents the philosophy of balance and minimalism. The high precision 1.1 mm movement is sandwiched between top and bottom sapphire glass to create a watch thickness of 4mm.

背景

In the sea of complex watches seen in the highly competitive market of India, the Edge O2 was created to distinguish itself from the rest of watch designs. This understanding of the market led Titan company to develop a mechanism which was slimmest in the world with a just 1.1 mm thickness. This mechanism forms the backdrop for the development of Edge O2.

デザイナーの想い

Intention was to create a design which is minimal, airy , skeletal and light to enhance slimness further. The ergonomic design was an intent underlying the case form factor to provide a good wrist fit. Watch was designed to be very contemporary yet very classical which can adapt itself to various formal and casual settings.

企画・開発の意義

Titan Skeletal edge O2 has been launched with the intention of creating new market segment of slim watches and it has done this successfully. This New Skeletal Edge had marked the success of the Brand portfolio by being the first and only one to attain the Red Dot Product Design award, hence gaining appreciation in the Watch market. It has also enhanced Titans brand equity to the greatest extent.

創意工夫

Slimness defines set of constraints which are very challenging to resolve. Crafting Watch mechanisms which is made of thousands of parts, at 1.1 mm itself was a big challenge for manufacturing. It requires deep understanding of watch making and manufacturing tolerances to create a watch which is just 4mm thick. Titanium was used as a material to give lightness to overall case construction. Less torque of the watch mechanism was another big challenge which was preventing hand length to at max only 10 mm, resulting in smaller size watches. To overcome this challenge case in case construction was proposed which contained movement and hands in a central case while outer case provide bigness required for the contemporary watches. All of this construction was packed in a height of just 4mm.

仕様

36 GRAMS

どこで購入できるか、
どこで見られるか

World of Titan show rooms( India, Southeast asia, Middle east)
http://titanworld.com/

審査委員の評価

薄い文字盤とチタンのリングで構成されるこの時計は、シンプルな中にさりげない個性を持ち、現代的な知性を感じさせる。性能はもとより細部の細工などは緻密である。

担当審査委員| 澄川 伸一   橋田 規子  

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