GOOD DESIGN AWARD

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Special Award
Company Info

2014

Good Design Award

Award-winning item
Environmental Sign for Regional Transportation [Welcome to HAKONE, Environmental Sign for the Odakyu Hakone]
Business Owner
Odakyu Hakone Holdings,Inc.
Category
Media, application or digital contents for public
Company
Odakyu Hakone Holdings,Inc. (Japan)
communication project Inc. (Japan)
Award Number
14G121040
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Transport group Odakyu Hakone, serving Hakone, one of Japan’s best-known sightseeing areas, recently installed new signs at main stations there. Following the principle of environmental graphic design, they are designed to be clear and to improve the sightseeing experience for visitors, while complementing Hakone’s magnificent natural surroundings. Signs in tourist areas should not only inform but also be welcoming. The new design echoes the colors of yosegi parquetry, a traditional Hakone craft, and represents Hakone, combining the thrill of travel with peaceful, refreshing relaxation.

Producer

Odakyu Hakone Holdings,Inc. ASATSU-DK INC.

Director

Yusuke Yamamoto Communication Project Inc.

Designer

Yusuke Yamamoto Takayuki Kurachi Yasuo Nakazawa Masahiro Hayashi

More information

http://www.communication-project.net

Already in service/use
2004/8
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