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Transport group Odakyu Hakone, serving Hakone, one of Japan’s best-known sightseeing areas, recently installed new signs at main stations there. Following the principle of environmental graphic design, they are designed to be clear and to improve the sightseeing experience for visitors, while complementing Hakone’s magnificent natural surroundings. Signs in tourist areas should not only inform but also be welcoming. The new design echoes the colors of yosegi parquetry, a traditional Hakone craft, and represents Hakone, combining the thrill of travel with peaceful, refreshing relaxation.
Odakyu Hakone Holdings,Inc. ASATSU-DK INC.
Yusuke Yamamoto Communication Project Inc.
Yusuke Yamamoto Takayuki Kurachi Yasuo Nakazawa Masahiro Hayashi
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