GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2014

Good Design Award

Award-winning item
Bicycle [SHEPHERD CITY]
Business Owner
RITEWAY PRODUCTS JAPAN Co.,Ltd.
Category
Personal transportation equipment and facilities
Company
RITEWAY PRODUCTS JAPAN Co.,Ltd. (Japan)
Award Number
14G090715
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Bike with frame designed to suit the Japanese body shape perfectly with a simple appearance that blends in daily life. Thinking a great deal of the user-friendliness and safety of the daily use, the frames are created by biometric data of the average Japanese. 10 color ways are available to suit a wide range of taste and fashion. The bicycles are fully equipped with Shimano parts, it is easy to maintain while gearshift performance and durability are in high quality. Also, the soft “marshmallow” saddles are equipped to relieve the pain on the buttocks. Bike fits to new-entry riders perfectly!

Producer

Takanori Saki, Marketing Div., RITEWAY PRODUCTS JAPAN CO.,Ltd.

Director

Tsuyoshi Nishihara, Development Div., RITEWAY PRODUCTS JAPAN CO.,Ltd.

Designer

Kei Nabae, Development Div., RITEWAY PRODUCTS JAPAN CO.,Ltd.

More information

http://www.riteway-jp.com/bicycle/riteway/2015/shepherd_city.html

Already on the market
2014/9
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