GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2014

Good Design Award

Award-winning item
MY BOTTLE DRINK [MY BOTTLE DRINK drop]
Business Owner
Suntory Beverage & Food Limited
Category
Household goods, kitchen utensils
Company
Suntory Business Expert Limited (Japan)
Suntory Beverage & Food Limited (Japan)
Thermos K.K. (Japan)
Award Number
14G030198
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

MY BOTTLE DRINK drop is a new beverage style from Suntory and Thermos. This next-generation beverage brand pairs a dedicated insulated container with twelve individual-portion packs, including juice, tea, and coffee. Unlike consistently-flavored conventional non-alcoholic beverages in cans and PET bottles, the beverage can be adjusted to taste (concentration, temperature). With a rich lineup to choose from, the insulated container delivers fresh taste for hours. Compared to cans and PET bottles, this pairing of a reusable container and small, light individual portions also reduces waste.

Producer

Suntory Beverage & Food Limited

Director

Yoji Minakuchi,Design Department,Senior General manager,Suntory Business Expert Limited

Designer

Package:Yoji Minakuchi,Satoshi Abe,Design Department,Suntory Business Expert Limited Logo:DENTSU INC. Bottle:JIN KURAMOTO STUDIO+znug design,inc.+Thermos K.K.

More information

http://www.suntory.co.jp/softdrink/drop/

Already on the market
2013/11/5
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