GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2013

Good Design Long Life Design Award

Award-winning item
CHU-HI [TAKARA CAN CHU-HI]
Business Owner
TAKARA SHUZO CO., LTD.
Category
Household goods, electrical appliances and Sundries
Company
TAKARA SHUZO CO., LTD. (Japan)
Award Number
13L001222
Outline of Good Design Award winners
Outline of Good Design Award winners 2013

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Released in 1984 as the first canned CHU-HI drink in Japan. Simple design, aluminum canvas with typography, smashed old concepts with an innovative look.

Producer

TAKARA SHUZO CO., LTD.

Director

Shin Matsunaga

Designer

Shinjiro Matsunaga

More information

http://www.takarashuzo.co.jp/

Already on the market
1984/1/24
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