The new Latitude has rather soft and quiet overall form as a PC for business people. However, it utilizes functional materials such as aluminum, carbon fiber, glass, and magnesium for the detail to create original design with a comfortable touch and a high sense of quality. The assumed target is talented "nomadic" workers. The New Latitude is seemingly Spartan, but it can always perform both seriously and stylishly, and the product design realizes their lifestyles.