A wall clock from the same series received the G Mark last year. However, the design that makes the body case, which is a general clock structure element, and several parts, such as the clock face, into one silicone part makes more sense for this desktop alarm clock. Using silicone is meaningful as the clock is touched often and it may fall over. We think that the clock would be more persuasive with ingenuity based on ways in which it could be used rather than just a desktop alarm clock with the same structure as the wall clock series.