GOOD DESIGN AWARD

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Keyword
Year awarded
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Special Award
Company Info

2012

GOOD DESIGN|グッドデザイン金賞

Award-winning item
Measuring device [FuelBand]
Business Owner
Nike Inc.
Category
Communication terminals and device for individual and family
Company
Nike, Inc. (United States of America)
Award Number
12GA10444
Outline of Good Design Award winners
Outline of Good Design Award winners 2012

Evaluation

The Nike+ FuelBand is a new type of wearable tool that tracks and translates every move into physical activity. In addition to the clock function, it manages the number of steps and the consumed calories in order to measure the health condition. By perfectly uniting technology and design, it has a smart and simple design even though it is equipped with various functions. Paying particular attention to details, the finished form is top notch. Especially noteworthy is the balance between the shape and the connecting parts of the band, which is a product of fine design and great performance. The design builds expectations for future variations and for the further development of wearable tools.

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