受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The Google Japan map tile design is intended to provide users with a readable, beautiful map that also helps people quickly find the geographic information they seek. The design has the goal of providing more relevant information to users, while at the same time making the map clearer and visually easier to read. We refined the visual language used to present multi-faceted information on the map, and also defined the typography, colors, iconography, and line elements to reflect the needs of both local and international users.

プロデューサー

Google Inc.

ディレクター

Google UX Team

デザイナー

Lead Designer: Bailiang Zhou; Designer: Jonah Jones, Patrick Hofmann; Design Researcher: Judy Shade; Engineer: Hiroshi Takanake, Sean Egan; PM: Kei Kawai; Design Manager: Margaret Lee, Hsun Tang

詳細情報

http://maps.google.co.jp/

発売

2010年11月10日

価格

オープンプライス

販売地域

国内・海外共通仕様

受賞対象の詳細

開発・企画について

サステナブル社会（持続可能な社会）の実現に向けて、応募対象が取り組んだこと

The biggest challenge was to be consistent with Japanese design convention, color usage and iconography standards while also maintaining integration and visual cohesiveness with Google worldwide maps.

デザインについて

「身体・人間」の視点からみて、応募対象が提供できること

Google Maps are a driver of economic growth, connecting consumers to businesses & helping people get around more efficiently. In addition, the current map design addresses the following: - Legibility improvements to help users perceive & understand the presented information more quickly - Color blind friendly - Considers the ways in which the same map tiles look when viewed from different devices

「生活」の視点からみて、応募対象が提供できること

In order to better reflect how people navigate with maps, the current design combines the road atlas, walking map, and subway map into a single visual dimension. In addition: - Users can now access our maps everywhere, from any device: at home, in the office, in the car, or on the go - Users can find the information they seek more quickly

「産業」の視点からみて、応募対象が提供できること

Google is a leading company in information technology, and the Google Maps design also drives the quality of digital interactive maps to the next level. - Users can embed Google Maps into a website or mobile application - Google Maps can be used with all kinds of devices: desktops, mobile phones, netbooks, and tablets

「社会・環境」の視点からみて、応募対象が提供できること

Unlike traditional printed maps, Google Maps are digital. When considering the amount of energy required to produce & update traditional maps, our digital maps, which can be updated frequently without re-printing and can be shared across devices, are quite environmentally friendly. Millions of users within Japan and around the globe can easily access and share their geographic information.

ユーザー・社会に伝えたいこと

Our objective was to create a map which was not just beautiful, but useful in the daily lives of our many users. For us usefulness goes beyond readability to encompass ease of use, and striking a balance between reflecting local design convention and maintaining a consistent look. We help people find locations, plan routes, and explore the diversity of the landscape.

審査委員の評価