GOOD DESIGN AWARD

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Special Award
Company Info

2010

GOOD DESIGN|ライフスケープデザイン賞

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Award-winning item
Bicycle [Bicycle H type]
Business Owner
Ryohin Keikaku Co., Ltd.
Category
Good Design Long Life Design Award
Company
Ryohin Keikaku Co., Ltd. (Japan)
Award Number
10L01031
Outline of Good Design Award winners
Outline of Good Design Award winners 2010

* Bicycle [Bicycle H type], card case, pen [aluminium stationery (card case, propelling pencil, ballpoint pen)], notebook, envelope [craft paper stationery (doodle notebook, memo pad, envelope)], Clinical Analyzer [cd player], storage [polypropylene storage], shelf [steel unit shelves], bed [mattress with legs] are granted as 1 special award for Good Design Life-Scape Design Award.

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

A simple bicycle that eliminates frills and transcends gender categories. The system that lets riders choose their own options according to their preferences and lifestyles reminds the user of the joy of living when one eliminates the frills and uses just what one finds necessary.

Designer

Masaru Kagaya

Already on the market
1985/1/1

Evaluation

In Japan, with its jumbled bike culture and "granny bikes," the manufacturer has suggested and helped to spread a simple bicycle with a frame structure that connects the top tube and seat stay in a single straight line. It is a well-made product, considering the cost conditions, materials and general conditions at the time it was released. The brakes, headlights and other parts are of high quality, making it look as if the rider can use the bicycle a long time without getting bored.

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