digital still camera [RICOH GR DIGITAL II]

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: Camera for professional and advanced amateur photographers. * GR lens for definition and low distortion, extending to image edges. F 2.4/f: 5.9 mm * Sturdy yet light die-cast magnesium body slim enough to slip into a pocket (25 mm) * 10.01 mega pixel, 1/1.75 in. CCD captures definition from the GR lens * Electronic leveling keeps images level when viewed on the LCD monitor * Highly customizable and powerful function buttons and personal setting mode, refined from previous models * Built-in pop-up flash, manually operated to prevent errors from automatic activation
Producer: Kazuhiro Yuasa, Company President, Personal MultiMedia Products Company, RICOH Co., Ltd.
Director: Akira Momose, Corporate Design Center, Corporate Planning Div, RICOH Co., Ltd.
Designer: Tatsuo Okuda, Masahiro Kurita, Hiroshi Morohoshi, Mayu Takano, Corporate Design Center, Corporate Planning Div, RICOH Co., Ltd.
More information: http://www.ricoh.co.jp/dc/gr/digital2/
Already on the market: 2007/11/22

Evaluation

In the digital camera market, where new products appear in rapid section, this series has always aimed for long-lived design with the high-end amateur users in mind. Ricoh doesn't want its cameras to become mere commodities. I appreciate Ricoh's effort to lengthen the life of their products from an industrial designing standpoint.