GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2008

GOOD DESIGN|グッドデザイン大賞

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Award-winning item
AUTOMOBILE [iQ]
Business Owner
TOYOTA MOTOR CORPORATION
Domain/Category
Mobility and networks - Devices and equipment for human transportation
Company
TOYOTA MOTOR CORPORATION (Japan)
Award Number
08C12006
Outline of Good Design Award winners
Outline of Good Design Award winners 2008

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Toyota iQ summary and designer comment are not yet available, due to the timing of the announcement.

Producer

TOYOTA MOTOR CORPORATION

Director

TOYOTA MOTOR CORPORATION, Managing Officer, Wahei Hirai

Designer

TOYOTA DESIGN DIV. DESIGN CENTER TOYOTA MOTOR CORPORATION

More information

http://www.toyota.co.jp/jp/news/08/Oct/nt08_068.html

Market release pending
2008

Evaluation

The Toyota iQ has a lot of "world's firsts" in limit design to its credit, but this is not development based on innovative technology, but a high-density design based on existing technology. The Toyota iQ proposes a new possibility to downsizing of cars with its new, ultra-compact, premium 4-seat automobile design transcending the conventional concept of small cars. There is no doubt that its smooth ride and safety features present a whole set of new ideas to the world's compact cars. It will most likely introduce new concepts to our ideas for handling urban transportation, with its over-abundance of cars.

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