GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2005

GOOD DESIGN|グッドデザイン金賞

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Award-winning item
ecotonoha
Domain/Category
Communication Design - Communication Design
Company
NEC Corporation (Japan)
Award Number
05C01017
Outline of Good Design Award winners
Outline of Good Design Award winners 2005

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Here is an example of how NEC has developed web-based content that links its advertising activities with its corporate environmental activities. Whenever a user clicks on the appropriate place, new branches appear on a virtual tree, and instead of leaves, text boxes appear in which the user can type in messages. When a user accesses the site for the 100th time, NEC's reforestation division will add one more tree to those already scheduled for planting. In this way virtual Internet users can have an actual impact on NEC's corporate activities. NEC hopes that this program will prove to be an effective means of using IT to help build a more environmentally friendly society.

Producer

Junichi Shibi, General Manager, NEC Corporation

Director

Kenichi Kubo, NEC Media Products Ltd. Yugo Nakamura, tha* ltd.

Designer

Yugo Nakamura, tha* ltd.

More information

http://www.ecotonoha.com/

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