For the publication of GOOD DESIGN AWARD 2011 The Yearbook

Judge of GOOD DESIGN AWARD 2011 was led by keyword "reasonable." after the Great East Japan Earthquake on March 11,people started to think again of things that were never doubted till now. We started to think, is everything in our life appears the right way it should be?
Judge of the GOOD DESIGN AWARD always reflects trends of society and life and also the thoughts of people from time to time. Before discussing the quality of design, we've tried to decide with careful consideration whether something is "reasonable" for life or not.
Aiming the goal of "Making the GOOD DESIGN AWARD activity itself to the Good Design Award" which was listed in 2010, we've tried variety of improvements. I think we derived good results that help a lot with the configuration of the new exhibitions and events, such as the participation of ordinary people and the previous year's gold award winner into the judge.
As the most important record, has inherited by the design of this yearbook. We hope that as the foundation of handing down the history of good design, and as proof of winning this brilliant price, this year book can motivate designers, developers and managers and always be inherited in the future.

Naoto Fukasawa
Chairman Good Design Award 2011 Jury Committee